One of the articles I'm reading for my strategic management class points to Jollibee as a good example of companies that have gone global successfully.
Beyond the logical explanation of how they positioned themselves to address needs in the market not considered by McDonald's, all I could think about was their burger steak. Oh, Jollibee burger steak with button mushrooms and mediocre gravy, I miss you so.
It might be time to get cracking on that passport thing.
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